

WHEN?
WHAT?
MAKE MY PSA CONTEST

What is a PSA?
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A “PSA” is a Public Service Announcement, a message intended to create awareness about a topic of public interest and create a shift in attitudes and behavior toward a social issue
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Your PSA should be focused around the COVID-19 vaccine rollout and increasing uptake of the vaccine
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Pick a target audience on-campus or part of the larger general public, and make a video directed to that audience
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Your video may:
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provide evidence-based information about the vaccine
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raise awareness about where and how to get vaccinated
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dispel common myths about the vaccine
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promote the benefits of vaccination
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PSA topics are as wide open as your imagination and are not limited to these ideas
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Click HERE to see a recent PSA featuring many of our living former presidents and first ladies
What SHOULD be included in my video PSA?
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Your video PSA may be a maximum of 1:00 minute in length
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At the start of your video, please include this information:
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"This is my/our video entry for the APHI (pronounced a-fee) Make My PSA Contest: [Title of Video]"
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State your name/your team members' names
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State your target audience
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Your running time limit of 1:00 minute will start after this introductory information
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Messaging intended for a defined target audience
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Accurate and evidence-based information
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Culturally appropriate information
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An English translation document if your PSA is not in English or targets a non-English speaking audience
What should NOT be included in my video PSA?
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Copyrighted information
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False or misleading information
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Material that may be offensive or culturally inappropriate
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Images of protected health information or other sensitive or private personal details
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Submissions may not closely resemble content from any other publicly released video(s) on the same topic
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If your video contains any inaccurate, offensive, culturally inappropriate, or protected video content, your contest entry will be disqualified.