What is a PSA?

• A “PSA” is a Public Service Announcement, a message intended to create awareness about a topic of public interest and create a shift in attitudes and behavior toward a social issue

• Your PSA should be focused around the COVID-19 vaccine rollout and increasing uptake of the vaccine

• Pick a target audience on-campus or part of the larger general public, and make a video directed to that audience

• Your video may:

  • provide evidence-based information about the vaccine

  • raise awareness about where and how to get vaccinated

  • dispel common myths about the vaccine

  • promote the benefits of vaccination

  • PSA topics are as wide open as your imagination and are not limited to these ideas

• Click HERE to see a recent PSA featuring many of our living former presidents and first ladies

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What SHOULD be included in my video PSA?​

• Your video PSA may be a maximum of 1:00 minute in length

• At the start of your video, please include this information:

  • "This is my/our video entry for the APHI (pronounced      a-fee) Make My PSA Contest: [Title of Video]"

  • State your name/your team members' names

  • State your target audience 

  • Your running time limit of 1:00 minute will start after this introductory information

• Messaging intended for a defined target audience

• Accurate and evidence-based information

• Culturally appropriate information

• An English translation document if your PSA is not in English or targets a non-English speaking audience

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What should NOT be included in my video PSA?

• Copyrighted information 

• False or misleading information 

• Material that may be offensive or culturally inappropriate

• Images of protected health information or other sensitive or private personal details 

• Submissions may not closely resemble content from any other publicly released video(s) on the same topic

• If your video contains any inaccurate, offensive, culturally inappropriate, or protected video content, your contest entry will be disqualified.​